Meaningless Buzzwords Used to Sell Health Products

Posted by in Tip of the week, What if...?

Eating well and living a healthy lifestyle is more confusing these days than it’s ever been. With so many new health trends and products on the market, it’s hard to know what information to listen to. Many companies misuse trendy marketing terms to sell products that have no scientifically proven benefits. Learn to read nutrition labels and be wary of these popular buzzwords being used to sell health foods and products.


Every few months there’s a new superfood trend that takes the internet by storm, like goji berries, kale or quinoa. These foods are toted for their nutritional benefits and alleged detoxifying properties. Since there is no legal definition of a ‘superfood’, it’s an easy term to abuse. Nutritionally speaking, all fruits and vegetables are superfoods with different vitamins and minerals that are important to keeping us healthy.


Foods and drinks labeled ‘diet,’ ‘low-carb,’ or ‘sugar-free’ are often filled with chemicals. Take artificial sweeteners for example. Studies have shown these products can actually increase your hunger cravings later on. Make sure you take time to read the nutritional labels on foods. That’s where you’ll get the real information.


Vitamins and energy drinks often promise you will be less fatigued and more invigorated by the consuming them. Truthfully, vitamins do not give you energy, because they contain no calories. Energy drinks contain some calories in the form of sugar, which are quickly absorbed and used up by the body, often resulting in a crash later. The stimulants in energy drinks, such as caffeine, have more of an effect on your nervous system. After consuming one of these drinks, you may feel more alert temporarily, but this effect soon fades. Possible side effects include increased heart rate, blood pressure, and adrenalin. These side effects can have a long term negative impact on your body, if consumed in large quantities.

Detoxify / Cleanse

These are probably the two most common words used today to sell you useless products. You can find books and products selling month-long cleanses, 14-day detoxes, 7-day cleanses, and even one or two-day programs. Currently, no research exists to support any regimen that detoxifies or cleanses your body. Your body is built with organs that continually cleanse and detoxify, primarily the kidneys and liver. If you eat a healthy diet that supports these organs, you are as clean and toxin-free as you can be.


This word is used to sell many products from supplements and drinks to skin care and hair products. Most people have no idea what vitality means, but hearing the word in the context of supplements leads people to believe that these products can replace a healthy lifestyle. Not smoking, sleeping well, regular exercise, and eating well will give you all the vitality you need.

Boost Metabolism

Your metabolic rate refers to the number of calories you expend at rest. Many supplements promise weight loss by boosting metabolism. Green tea, spices, and coffee beans have all been touted to boost metabolism. While pills containing ephedrine and caffeine do increase metabolism, their use is accompanied by dangerous consequences, such as increased heart rate, increased blood pressure, irritability, anxiety, stress on adrenal glands, stroke, and possibly, death. Also, once you stop taking these pills, your metabolism reverts back to your norm.

The best thing you can do for your health is get quality sleep, exercise daily, drink plenty of water and eat a diet rich in vegetables, lean proteins and whole grains.

You might like the following articles:

The Detox Myth

The Problem with ‘Superfoods’